Auditioning for Behemoth?
The General Mills cereal Wheaties has always touted itself as “The Breakfast of Champions.” This assumes, of course, that champions prefer unsweetened wheat flakes and milk to a tasty egg white omelette and a plate of Spam. But regardless of how accurate their marketing claim is, we feel it would greatly behoove the company to feature 3 Inches of Blood on their cereal box.
Doing so would create a wonderful cross-promotional tie-in with the band’s new video for “Trial of Champions,” and you all know how metalheads love to eat healthy. We propose that a DVD of the video be included with every box of Wheaties, and that consumers who collect 100 proof-of-purchase seals be able to trade them in for a double-edged sword engraved with the band’s logo. And we’ll only charge the company a five percent fee for coming up with the idea.
Mull it over over breakfast, then click “read more” to watch the video for “Trial of Champions.” And see it again on Saturday’s Headbangers Ball on MTV2.
Now check out this interview clip with the band talking about making the video.
