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photo by Strefa Klimatyczna, courtesy of strefa.rockmetal.art.pl

This weekend, Arch Enemy’s new video for “I Will Live Again” will debut on Headbangers Ball on MTV2 — but we’ve got it first! Check out the clip right here of Friday morning. To whet your appetite for the production, here’s singer Angela Gossow discussing the song and the video:

Lyrically, the song “I Will Live Again” deals with surviving a destructive relationship and leaving the hurt, the chains and the negative past behind. In a nutshell, the message is, “Keep your head high, leave your fears behind – tomorrow is a new day!”

The video is only loosely based on the lyrical message. It is pretty much [director] Patric Ullaeus’ concept because, due to heavy touring (Black Tyranny and The Black Crusade tour), the band was not able to be involved in the story and editing process. But Patric is a talented video producer and he got an interesting little stalker plot going.

We shot the scenes in December 2007, leaving me with a few burns on my arms. I tore the ‘chains’ right out of the wall and crashed into the hot stage lights right in front of me. No pain, no gain, they say.

The song and the video are quite untypical for Arch Enemy and don’t necessarily represent the vicious side of this band. It’s entertaining. Make sure to see the Tyranny & Bloodshred tour [with Dark Traquillity, Divine Heresy and Firewind], where musical brutality will definitely, once again, prevail over the scenery!

Also, be sure to check out our Podcast with Gossow, now streaming here.