It’s been a minute since we brought you a new Hatebreed video, so let’s remedy that right now. Here’s “Never Let it Die,” the last clip the band’s gonna do for its Supremacy album. But first, frontman Jamey Jasta’s gonna rant for a bit about the video and the band’s upcoming live album. Click more to feel those Jasta man vibrations, and to watch the video. Then catch it again on Saturday’s Headbangers Ball on MTV2.
“What’s up faithful headbangers!? I’m here to give you the inside scoop on the Hatebreed video for our track “Never Let It Die.” We recorded this at various different shows across Europe on the “Supremacy World Tour.” Our good pal and lighting guy Martin Kames manned the camera for these shows and got some great stuff that we wanted to include in this clip because we’ve never released a video of candid behind the scenes footage of the band.
A lot of our videos in the past have been about showcasing the live show or telling a story and for this song we wanted more of a fun vibe that shows that we’re not always so serious. The song means a lot of different things to me, but mostly its about the feeling of being involved in the metal and hardcore community, playing live shows and touring with so many great band throughout the years. It’s open to interpretation, but it’s basically about seizing a feeling or a moment that you cherish and not letting it slip away; hence the title “Never Let It Die”.
We wanted it to be an uplifting and inspiring track, and with this video we felt like we really captured the intensity of the crowd while showing how much we really enjoy and cherish doing what we do, bringing our music to the diehard metal and hardcore fans all over the world. This is our last video for the Supremacy album so we wanted to end it on a high note and since this song has been in our set for over a year, it just felt right to make a video for it. We love the outcome.
Right now, we are currently on our last tour in support of Supremacy so this video comes at a perfect time. We hope you all enjoy watching it as much as we enjoyed making it!
Look for the Hatebreed “Live Dominance” DVD this September as well. The “Never Let it Die” video will be included on the DVD as a bonus. Thanks for all the support through out the years!”
