We recently posted an item about how a growing number of major bands, including Metallica, Judas Priest and Gojira have chosen to release animated videos over performance-based clips. Now, Heaven and Hell (a.k.a. Black Sabbath with Ronnie James Dio) have joined the pack. The band's video for "The Bible Black," the first single from their new album The Devil You Know (out tomorrow) features cartoon imagery of a bored angel who discovers an evil book and plummets into Hell, where he meets the cartoon version of Sabbath and Dio. The clip was produced by Joseph A. Russo II and James A. Fino of 23d Films, Inc. and directed by Ben Ceccarelli. Click "more" to watch the video, stream the full album and hear our podcast interview with Dio and bassist Geezer Butler.
"It's about this guy who lives a real humdrum life who goes to work and comes back to his little hovel someplace with one room and probably a little bathroom somewhere -- no dogs and no cats. And just goes back and feels sorry and lonely for himself," says Dio of the video. "And one night he went and reached for a book he had and had never seen before and started to read it. The first page said, 'Beware you've found the answer,' and the next page says, 'I wish that you were dead.' And it turned out to be The Bible Black, whose spells inside the book led him to find himself lying naked in the rain the next day. And someone called him and he said, 'I don't know why this happened. All I do know is that I need to read that book again.' So obviously, it was almost a narcotic for him. It took him to this place he didn't belong and shouldn't be, but it was better than his humdrum life."
Stream The Devil You Know in its entirety.
Listen to HeadbangersBlog.com's Podcast interview with Heaven and Hell.
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