New Video: Chimaira - Destroy and Dominate!

The plan was simple.....
Take a heavy metal band, who because of their brand of music, are immediately associated with things like sex, filth, depression, and gloominess, and blow them out in a super rich, high definition format to show them within a glimpse of the sun, and to silence the stereotype. Director Todd Bell knew all too well that to polish a precious metal, one first must scratch the surface to identify the element. So where did he start?...Right at the very place where the band creates their music- Chimaira HQ.
For Destroy and Dominate, (director) Todd Bell wanted to capture the band as if it were a typical day at the rehearsal space...but with a few lights, a bad-ass camera and crew, and a network of set-cart train tracks running throughout the room, he aimed to not only exploit the video's Hollywood quality look, but to explore the essence of the song itself.
And so this is as real as it gets folks…Proof, that with a killer track, a great eye for the right shot, and a little ingenuity, six metal heads from Cleveland can make a music video that looks like a million bucks.
Enjoy it...Chimaira's Destroy and Dominate!