
The new look of Finnish monster rock band Lordi
Horrific, cinematic and endlessly entertaining, Lordi are still very much a club band in the U.S., yet in their native land of Finland they've been superstars for a while. Maybe that's how they cranked out the cash for elaborate costumes, deluxe art work and pristine production. And it certainly explains how put together such a stark, gloomy and expensive looking video for "Bite it Like a Bulldog," the first single from their new album, Deadache, which comes out October 28, just in time for Halloween.
Here's what frontman Mr. Lordi told HeadbangersBlog.com about the clip, which was directed by Limppu Lindberg. "We wanted to achieve something that breaks the tradition of Lordi videos. The director has been my graphic 'right hand' for years, and we felt that it was time to let him have a try on this side, too. His previous work includes videos for Children Of Bodom, Norther and many other Finnish metal bands."
For the video, the band wanted to get away from the straightforward work they've done in the past and try something more cryptic and dark. "The idea was to have a video with a not-so-simple and easily understandable storyline," Lordi said. "We wanted the clip to focus on the feeling of the song and the new, more grotesque look of the band. The modern horror film classics such as 'The Texas Chainsaw Massacre' remake and 'Hostel' were the starting points and the influence for the visual look."
"Bite it Like a Bulldog" was shot over two straight days in Rovaniemi, a town in the Arctic Circle in Finnish Lapland. But despite the remote location and macabre atmosphere and party-vibe of the song, nothing of note happened at the shoot -- nothing but hard work and excellent performances. "Usually at video shoots, there really isn't any funny incidents happening to us," shrugs Lordi. "I don't know why that is. It's always about trying to beat the clock, so maybe there's no time for anything but work to happen."
Click "more" to watch the video for "Bite it Like a Bulldog," then see it on TV on Saturday night's "Headbangers Ball." Read more...

